6 Tips to Make Your Ads Stand Out
Every day, consumers get bombarded by messaging from advertisers. So how do your company’s ads stand out from all the others vying for the public’s attention?
Here are a few advertising tips that should help make your advertising investment more effective:
- Create an attractive-looking ad. The goal is capture the attention of a potential customer. To do so, limit the amount of words in your ad (keep it simple), have an appealing image, present a headline that draws people in, and direct them to a clear and simple call to action.
- Be intentional in your design. What do you hope to accomplish with your ad? Is it to communicate your brand, to generate interest, or to educate? Is it to generate sales, and if so, how will that happen? What do you want the person looking at your ad to do? Don’t try to do too much—aim to execute one strategy at a time.
- Create a sense of need. Why should anyone respond to your ad? What’s in it for them? What solution(s) does your product offer?
- Don’t communicate too much. It is understandable that you are passionate about your products and you want everyone to know every feature and benefit your product offers. But if you try to include too much, people will just move on from your ad, not wanting to read all you have to say.
- Keep the message simple. “Your advertising should offer one specific benefit that the customer will enjoy by calling you, by coming into your place of business, or by using your product or service. A seven-year-old child should be able to look at your advertisement and explain to another seven-year-old exactly what you are offering and why it is attractive to a prospective customer. If your advertisement does not pass the “seven-year-old test,” revise it and rewrite it until it does.” (excerpt from Brian Tracy’s The Way to Wealth, pg. 232)
- Plan your marketing efforts with a multi-stage strategy. Campaigns have 34 percent greater effectiveness when they combine both digital and print advertising. Connect with your target audience using several different media platforms. Your customers receive their information from several sources; the more places they see your company’s products, the more open they will be to them.
Walter is a veteran sales manager with a knack for finding win-win solutions.