Christianity Today is thrilled to offer $10 annual subscriptions (our lowest price!) today to five of our magazines: Christianity Today, Leadership Journal, Today’s Christian Woman, Books & Culture, and Men of Integrity.
If you are not already among our subscribers, today is the day to do it! Already subscribing? You can add a year at this price. Just enter your mailing information exactly as it is on your current account.
For churches and ministry leaders, we’re also offering specials on digital access to SmallGroups.com, PreachingToday.com, and Building Church Leaders.
We hope you had a wonderful Thanksgiving and find many great deals today!
Posted in Company News
At Christianity Today, we’re pro-Christian higher education. It’s our goal to help get the word out about Christian colleges and universities, and help schools connect with potential students and their families. To do this, we offer our education clients a number of different advertising opportunities: our annual print and digital regional magazine, Christian College Guide; special advertorials in Christianity Today; and online Christian college directory site, ChristianCollegeGuide.net.
Maybe I’m biased (since working on this database is one of my major roles here), but I get excited about what this website accomplishes. I actually used it myself back when I was looking into Christian universities, and monthly up to 14,000 different visitors do the same. Students can search for schools by location, athletics, majors, affiliation, and size—finding the perfect fit in a Christian college. All the while our advertisers can tap directly into their finely-tuned target audience.
In light of all this excitement, we’ve been working hard to make ChristianCollegeGuide.net the best that it can be. In the last few months we’ve rolled out some exciting new features.
First, we have upgraded our premium members’ profiles by adding testimonial and video tabs. Through testimonials, our clients can now reach potential students with the story of their college—straight from the students and staff themselves. Through videos, colleges can now interact with potential students in powerful multimedia, often utilizing videos they already have on hand. Check out a sample profile here.
Second, we have launched a mobile version of the site. This easy-to-navigate platform allows potential students to search and view school profiles, interact with information, and contact admissions departments directly–all from their mobile devices.
We’re thrilled about these updates to our site. Our prayer is that God would continue to use ChristianCollegeGuide.net to help reach and recruit the next generation of Kingdom workers.
Posted in Company News, Online Advertising
We’re excited about some big changes happening with Leadership Journal and Today’s Christian Woman.
For the first time in its history, Leadership Journal is no longer a quarterly publication. It’s officially gone monthly! Subscribers will still receive four print issues a year. What’s new is access to 12 digital issues.
These digital issues are smaller and more accessible—readers can easily relax, read the carefully focused articles, and get through an issue in one sitting. Each issue is still on a theme that today’s church leaders are talking about.
If you want to check it out, download the November issue for FREE from iTunes.
Not to be outdone, Today’s Christian Woman is now a weekly publication.
Every week a new compact, digital issue delivers an in-depth look at a single topic relevant to Christian women, ranging from sexuality to creativity to identity, vocation, calling, and more. The issues are simple and sleek, designed to remove clutter and distraction from the reading experience.
For both publications, the smaller, simpler, and more frequent issues will provide a better reading experience for subscribers, plus give advertisers new opportunities to reach ministry leaders and Christian women.
If you’d like to subscribe, use these links:
Today’s Christian Woman
Or contact us if you’d like to discuss advertising opportunities.
Posted in Company News, Digital Magazines
Facebook announced this week that their revenue is up 60% compared to last year—and that it’s largely due to mobile advertising, which now accounts for half of their advertising sales. In the third quarter, they saw a 19% increase in mobile ads sales.
Mobile-exclusive Instagram revealed plans this week to mimic its big siblings Facebook and Twitter by offering sponsored posts.
But mobile growth certainly isn’t exclusive to social media. Walker Sands reports that second quarter mobile traffic made up almost a third of all web traffic, up 73% from last year. Check out their helpful infographic on the boost:
Christianity Today is seeing similar trends in our data, which is why we’re increasingly creating mobile-friendly sites and offering mobile advertising opportunities.
Here are some questions to ponder about your part in the mobile revolution:
Posted in Advertising Tips
Many marketers today find something that works and they run with it. If a campaign is performing well, why not stay with it? It is the old adage, “if it isn’t broke, don’t fix it.” However, when it comes to advertising, there may be a solid case for changing it up.
Rather than pursue the same old methods, why not test something new? Let’s face it: every great and successful campaign was the “something new” at one point. Sometimes it was to a new audience, or the product was given a new voice. Sometimes it was a completely new message, or just a new creative. Even if you have a really successful campaign, you should always be trying to beat it by testing something different.
Take for example De Beers Diamonds. Almost bankrupt after World War II, with no ability to set up shop in the United States due to anti-cartel laws, De Beers needed something different. Henry Oppenheimer, who was managing De Beers at the time, decided to contact an agency to market in a way they had never done previously. “A Diamond is Forever” was born. The slogan, still used today, struck an emotional chord—not only will a diamond last forever, but a woman will value and cherish it forever. It went straight to the heart of the consumer, and buying a diamond became an investment rather than just a purchase.
It was this campaign alone that started the trend of diamond engagement and wedding rings. The goal of the campaign was to encourage woman to keep their diamonds forever. This would also help decrease secondary sales (resale opportunities of the diamond) and therefore allow De Beers to be the number one producer and supplier of diamonds in the world.
Even with their previous success, however, De Beers continues to mix it up. Just this week, they announced a new campaign called “For You, Forever,” a spin on the proven forever motif that incorporates two modern trends—an interest in bespoke or vintage goods and shopping on mobile apps.
With so many choices in today’s market, the message and audience remain as important as they were 50 years ago. But as an advertiser you may find that if you test these various options and try something different, you may gain a new (similar) audience or see increased sales. For maximum effectiveness, I encourage my advertisers to mix it up, to try things that they might not have tried before, and to test many avenues. This way, the something new could become you!
Posted in Advertising Tips
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