In December Facebook launched a new algorithm, supposedly to ensure that high quality news content would more regularly show up on newsfeeds. There is a multitude of ways business can respond, so here’s our round up of interesting and helpful ideas:
Posted in Advertising Tips, Online Advertising, Social Media
Want to show up on the first page of Google search results? Marketing and SEO guru Christian Weiss recently posted this training video, in which which he explains a unique way to achieve that–through videos. I thought you all might find this informative and helpful in your marketing work. Enjoy!
Posted in Online Advertising, Video
If you visited our flagship magazine’s site in recent days, you likely noticed a change. Following CT‘s new look in print, which was released in October, the website is now redesigned—with the reader in mind. Key changes include a new menu intended to be clear and intuitive as well as a feature allowing subscribers to unlock paid articles for their social networks. Check it out for yourself: ChristianityToday.com.
This week Christianity Today also welcomes its newest blogger, Amy Julia Becker, who will write about faith, family, and disability at Thin Places. Click here to watch managing editor Katelyn Beaty’s interview of Becker.
Posted in Company News, Online Advertising
Beginning as a single magazine launched by Billy Graham in 1956, Christianity Today has grown into a global communications ministry featuring six print magazines, three interactive print publications, newsletters, mobile, social media, and a network of websites, with www.ChristianityToday.com being our flagship.
With the launch of our iPad app for Christianity Today, Leadership Journal, and Today’s Christian Woman, we now combine the branding capabilities of print advertising and the strength of online advertising by linking the publication to the digital world and all its benefits.
“It was found that readers recall tablet ads as strongly as they recall print ads, but the interactivity available with tablet ads opens the possibility of extending the message, tends to induce deeper engagement, and makes it easier for readers to take action as a result of seeing the ads,” said Guy Consterdine of FIPP, which is a worldwide magazine media organization.
For advertisers this opens yet another door into the realm of the audience. By targeting both the medium and the audience we can create a campaign that offers affordable and unique opportunities to pinpoint the audience and geographical locations and make your advertising campaign more profitable overall.
Your account executive can help you develop a strategy that includes print ads, tablet ads, online banners (desktop and mobile), newsletters, and dedicated eblasts. We can help you form regional campaigns for conferences or dated events and increase awareness to a particular region or state. We can even help you to determine your audience niche and how to best utilize all the tools available to promote your ministry, business or university/seminary.
Christianity Today offers many opportunities across multiple platforms that allow you to engage with an influential Christian lay or church leaders’ audience. Contact us today to discuss what options will fit with your goals and what ideas we can bring to the table to help you expand your impact.
The Christianity Today of this millennium is more than just a magazine — it’s a global platform that conveys your message to our dedicated audience.
Posted in Advertising Tips, Company News, Digital Magazines, Email Marketing, Mobile Advertising, Online Advertising
With the start of a new year, CT is launching a new mobile interstitial banner position to help our advertisers reach the booming mobile market.
Over the past year, the mobile web has made itself known as a marketing force that must be reckoned with. As phones, tablets and other devices get faster, cheaper and more prolific, companies can’t afford to ignore the growing number of consumers who are surfing, searching and shopping online from their mobile devices. At CT we’ve seen the number of mobile visitors increase by 100% year over year, nearing the point where mobile visitors will constitute half of the traffic to our sites. CT isn’t alone. Industry wide mobile users are growing, and they have money to spend. On Christmas Day 2013, mobile users made close to 29% of all online sales.
We’ve continued to work on new ways to reach this expanding audience. For several years we’ve offered a special 320×50 size mobile banner that is optimized to comfortably fit in the header of pages on the small view screens of mobile devices. This position has consistently had click through rates that outperform standard desktop banners.
With the launch of a new mobile interstitial banner we are now able to offer a second mobile advertising opportunity. This ad position uses a standard 300×250 image and appears in between the pages of multipage articles. The interstitial runs in a limited rotation, to avoid inconveniencing the audience and over exposure, and receives a complete takeover of the screen when viewed.
In only a few months this new interstitial banner has already out performed most other desktop banners as well as our other static mobile ads. The click-through numbers are truly impressive. When paired with an attractive creative, this position is a wonderful opportunity to reach the new mobile audience.
Posted in Advertising Tips