BooksAndCulture.com

This well-educated visitor is looking for an intelligent, evangelical perspective on everything from politics to psychology to current media. He stays up-to-date by purchasing Christian books and music, watching movies, and attending conferences. He plans to further his education and counsels students on their college choices.

Monthly Page Views: 52,950
Monthly Unique Visitors: 19,874

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Visitor Snapshot

• Male: 60%; Female: 40%
• Average Age: 54.6 years
• 42% are between 30-54 years
• Married: 81%
• Average household income: $81,814
• Gives an average of $2,050 per year to non-church Christian organizations

Education

• Attended or graduated college: 98%; Graduate degree: 54%
• Self or spouse plan to continue education: 39%
• Would consider taking online courses: 83%
• Counsels students on which college to attend: 63%

Habits & Purchasing Activities

• Purchases Christian books: 98%; spends an average of $240 annually on 15 titles
• Owns a digital tablet or e-reader: 46%; reads e-books 2.3 hours weekly
• Spends an average of $107 on 21 music CDs/downloads annually
• Buys DVDs/videos: 68%; purchases an average of 10 DVDs/videos per year
• Makes Internet purchases: 97%; spends an average of $790 online annually
• Regularly uses Bible study and devotional materials: 76%
• Attends conferences: 75%