BooksAndCulture.com

This well-educated visitor is looking for an intelligent, evangelical perspective on everything from politics to psychology to current media. He stays up-to-date by purchasing Christian books and music, watching movies, and attending conferences. He plans to further his education and counsels students on their college choices.

Monthly Page Views: 62,000
Monthly Unique Visitors: 29,000

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Visitor Snapshot

  • Male: 60%; Female: 40%
  • Average Age: 54.6 years
  • 42% are between 30-54 years
  • Married: 81%
  • Average household income: $81,814
  • Gives an average of $2,050 per year to non-church Christian organizations

Education

  • Attended or graduated college: 98%; Graduate degree: 54%
  • Self or spouse plan to continue education: 39%
  • Would consider taking online courses: 83%
  • Counsels students on which college to attend: 63%

Habits & Purchasing Activities

  • Purchases Christian books: 98%; spends an average of $240 annually on 15 titles
  • Owns a digital tablet or e-reader: 46%; reads e-books 2.3 hours weekly
  • Spends an average of $107 on 21 music CDs/downloads annually
  • Buys DVDs/videos: 68%; purchases an average of 10 DVDs/videos per year
  • Makes Internet purchases: 97%; spends an average of $790 online annually
  • Regularly uses Bible study and devotional materials: 76%
  • Attends conferences: 75%