Mobile Advertising

Top 7 Online Marketing Trends for 2015

With ever-changing technology and continuous advancements in the digital field, it’s hard to stay on top of online marketing best practices. Jayson DeMers, founder and CEO at AudienceBloom, has written a helpful article laying out the Top 7 Online Marketing Trends That Will Dominate 2015. Here are the trends he predicts will be front and center throughout the coming year:

1. Mobile-optimization will become more important than ever.
2. Social media ad spend will sharply increase as brands realize the importance of social media marketing.
3. Content marketing will be (even) bigger than ever.
4. Email marketing will receive a renewed focus.
5. The lines between SEO, content marketing, and social media will become more blurred.
6. Brands will scramble to humanize.
7. Marketers will find new ways of making native advertising less promotional and more relevant.

You can read the entire article on Forbes.

Posted in Advertising Tips, Mobile Advertising, Online Advertising


2015 Media Kit: Resources to help you meet your marketing goals

I haven’t even bought a turkey for Thanksgiving yet, but here at work I’m already well into 2015 projects — tweaking next year’s plans and figuring out how to meet my marketing goals. If you’re in the same boat, here’s something that might help — our new 2015 Media Kit.

You can download the entire media kit pdf, or you can get the same information by navigating this website. Either way, you’ll find information on our print, digital, mobile, and social opportunities that can connect you with over 3.5 million responsive consumers every month.

I like this graphic that our designer, Michael, developed to show our current (and growing) reach:

Resource growth

If you’re looking for creative solutions to help you meet your 2015 goals, take a look through the media kit, then contact Toks, Walter, or Peggy. They can customize a plan to your exact budget and marketing needs.

Posted in Company News, Digital Magazines, Email Marketing, Mobile Advertising, Online Advertising, Print Advertising, Social Media


Utilizing all the Tools that CT has to Offer

Beginning as a single magazine launched by Billy Graham in 1956, Christianity Today has grown into a global communications ministry featuring six print magazines, three interactive print publications, newsletters, mobile, social media, and a network of websites, with www.ChristianityToday.com being our flagship. With the launch of our iPad app for Christianity Today, Leadership Journal, and Today’s Christian Woman, we now combine the branding capabilities of print advertising and the strength of online advertising by linking the publication to the digital world and all its benefits. “It was found that readers recall tablet ads as strongly as they recall print ads, but the interactivity available with tablet ads opens the possibility of extending the message, tends to induce deeper engagement, and makes it easier for readers to take action as a result of seeing the ads,” said Guy Consterdine of FIPP, which is a worldwide magazine media organization.

For advertisers this opens yet another door into the realm of the audience. By targeting both the medium and the audience we can create a campaign that offers affordable and unique opportunities to pinpoint the audience and geographical locations and make your advertising campaign more profitable overall.

Your account executive can help you develop a strategy that includes print ads, tablet ads, online banners (desktop and mobile), newsletters, and dedicated eblasts. We can help you form regional campaigns for conferences or dated events and increase awareness to a particular region or state. We can even help you to determine your audience niche and how to best utilize all the tools available to promote your ministry, business or university/seminary.

Christianity Today offers many opportunities across multiple platforms that allow you to engage with an influential Christian lay or church leaders’ audience. Contact us today to discuss what options will fit with your goals and what ideas we can bring to the table to help you expand your impact.

The Christianity Today of this millennium is more than just a magazine — it’s a global platform that conveys your message to our dedicated audience.

 

Posted in Advertising Tips, Company News, Digital Magazines, Email Marketing, Mobile Advertising, Online Advertising


Yes, It is a Tough Economy, But You Need to Advertise

Ask any business manager to name the first things he cuts back on in tough economic times, and you will likely get this answer: advertising and travel.

Forgoing advertising can seem like an easy first step to reducing costs, because managers can simply decide to make the cut and—unless they are tied to a contract—do so immediately

Advertising often gets the first cut because managers make the mistake of viewing advertising as overhead, not as investment.[1]

Like any investment, advertising should be carefully planned, not decided upon ad hoc. Here are some elements that will help you not only treat your advertising as an investment, but also ensure that it is a good and lucrative investment:

Target Market

I cannot tell you how many times during my 15 years in advertising I have asked the question “Who is your target audience?” and the client on the other line had no clue. Before you start an ad campaign, ask yourself, “Whom are we trying to sell to, and what will they be reading?

Your advertising has to be seen by your target market in order to be effective.

A lot of marketers and business managers assume that the Christian market is all the same, or that all nonprofits are the same. So they call the first religious or niche publication they can find and start negotiating a price. This is poor targeting and often the campaigns do not work, leaving the managers frustrated and disenchanted. Just like you would do your due diligence in picking stocks and bonds for your portfolio, you need to invest the time to make sure that the publisher you advertise with is the right vehicle to carry your message.

Advertising Content and Design

Have you looked at the actual design and content of your advertisement? What does it say? Is it selling? Is it differentiating you from your competitors? The content of your advertising needs to position you in the marketplace. Also, in terms of design, it needs to speak to your market.

Your advertisement also needs a ‘call to action’ or hook. It’s of little use to simply advertise the fact your company exists; your advertisements have to give people a specific reason, with an incentive if possible, to come to your business and make a purchase, to actually become a customer.

Repetition

Repetition is a key element for the effectiveness of advertising. There are a number of reasons for this. The first is basic recall. Readers have to see an advertisement an average of nine times before they remember it. The second reason for repetition in advertising is credibility. When people see a company or product being advertised continuously they naturally start to lend credibility to the business, building overall brand awareness.

 


[1] http://www.millerfinchmedia.com/2012/05/the-cost-of-doing-business-vs-roi/

Posted in Advertising Tips, Email Marketing, Mobile Advertising, Online Advertising, Print Advertising


2013 Media Kit: New Opportunities for the New Year

2013 Christianity Today media kit coverI know it’s not even Christmas yet, but like many of you, we’re already hard at work on plans and projects for 2013. In fact, we just recently finished our 2013 Media Kit and it’s ready to share with you.

You can download the entire media kit pdf, or you can get the same information by navigating our ad website. Either way, you’ll find opportunities to reach over 2.5 million engaged consumers and maximize your impact through our print, digital, mobile, and social media programs.

I’m especially excited to share some of the new resources we have available:

Cristianismo Hoy (p. 7) — This new digital magazine, published in cooperation with the Hispanic Evangelical Association, is designed to help you command the attention of Hispanic Christian leaders.

Newsletter roadblocks — Our new newsletter format guarantees you exclusive sponsorship. You’ll be the only advertiser with all the ad placements, in both desktop and mobile formats.

Regional banner ads (p. 56) — Pinpoint your exact audience by targeting the geographical area of your choice. Choose from 12 regions and four distinct audience groups.

Social media ads (p. 57) — Connect with more than 36,000 fans through a Christianity Today Facebook post.

Mobile ads (p. 57) — With smartphone and tablet use growing by leaps and bounds, mobile banners help you reach customers on the go.

Whether you’re focused on a single, targeted opportunity, looking for an ongoing, integrated campaign, or want to develop a customized marketing program, contact us to explore creative solutions that meet your marketing goals and needs.

Posted in Advertising Tips, Company News, Digital Magazines, Email Marketing, Mobile Advertising, Online Advertising, Print Advertising, Social Media