This preacher is involved with the purchasing decisions at his church. He plans to continue his education, attends conferences, would consider taking online courses, and counsels students on which college to attend. He’s looking for resources to help develop his preaching and teaching skills, buys Christian books and Bibles, and shops online.

E-Blast Subscribers:66,000
Frequency: Weekly

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Subscriber Snapshot

  • Male: 75%; Female: 25%
  • Age:
    • 25-54 years: 34%
    • 55-64 years: 38%
    • 65+ years: 27%
  • Married: 83%
  • Average household income: $72,612
  • Gives an average of $2,103 per year to non-church Christian organizations

Church Leadership & Decision Making

  • Holds a position of responsibility at church: 88%; Clergy: 54%
  • Involved in church purchasing decisions: 79%

Education

  • Attended or graduated college: 96%
  • Self or spouse plan to continue education: 48%
  • Would consider taking online courses: 88%
  • Counsels people on which college or seminary to attend: 66%

Habits & Purchasing Activities

  • Purchases Christian books: 92%; spends an average of $248 annually on 15 titles
  • Owns a digital tablet or e-reader: 74%; reads e-books 2.1 hours per week
  • Watches an average of 28 movies annually; 6 in the theater, 11 on DVD, 11 online
  • Makes Internet purchases: 91%; spends an average of $765 online annually
  • Regularly uses Bible study and devotional materials: 88%
  • Attends conferences: 82%
• Specs
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