Building Church Leaders

These ministry leaders are searching for leadership training materials and practical help to develop faithful and effective church leaders. They are college educated, looking to continue their learning, and open to online courses. They regularly use Bible apps and software for study materials and personal enrichment, and generously give to non-church organizations.

E-Blast Subscribers: 57,000

Frequency: Weekly

View sample Building Church Leaders e-newsletter here

View sample Local Church Outreach e-newsletter here

Subscriber Snapshot

  • Male: 66%; Female: 35%
  • Age:
    • 25-54 years: 32%
    • 55-64 years: 39%
    • 65+ years: 29%
  • Gave financially to a non-church organizations in the past year: 85%
  • Holds a position of responsibility in the church: 80%
  • Holds a senior/solo pastor position: 38%


  • Attended or graduated college: 97%; Graduate degree: 53%
  • Self or spouse plans to continue education: 44%
  • Would consider taking online courses to finish a degree: 48%
  • Would consider taking online courses for personal enrichment: 57%
  • Counsels students on which college to attend: 70%

Habits & Purchasing Activities

  • Makes purchasing decisions or recommendations for their church: 69%
  • Interested in taking an educational tour to the Holy Lands or Europe: 64%
  • Regularly uses a Study Bible: 71%; Bible apps: 61%; Online Bible/Bible Software: 77%
• Specs