This church leader is in charge of small group ministries and is looking for training resources and curriculum. They are highly educated and plan to continue learning through online courses, experiential learning, and a variety of study materials. They currently hold a position of leadership for their church and often advises their church on purchasing decisions for products and services.

E-Blast Subscribers: 57,000
Frequency: Weekly

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Subscriber Snapshot

  • Male: 56%; Female: 44%
  • Age:
    • 25-54 years: 37%
    • 55-64 years: 33%
    • 65+ years: 30%
  • Gave financially to non-church organizations in the past year: 83%
  • Holds a position of responsibility in the church: 75%


  • Attended or graduated college: 96%
  • Graduate degree: 44%
  • Self or spouse plan to continue education: 43%
  • Would consider taking online courses for a degree: 50%
  • Would consider taking online courses for personal enrichment: 55%
  • Counsels others on which college or seminary/graduate schools to attend: 58%

Habits & Purchasing Activities

  • Interested in educational tours to the Holy Lands or Europe: 62%
  • Regularly uses Study Bibles: 70%; Bible apps: 61%; Online Bibles/Bible software: 73%
  • Makes purchasing decisions or recommendations for their church: 63%
• Specs