This highly educated Christian woman is in a leadership role at her church. She plans to continue her education, would consider taking online courses, and uses a variety of Bible study materials. She gives generously to non-church organizations and would consider taking classes and tours for both educational and personal enrichment.

E-Blast Subscribers: 24,000
Frequency: Weekly

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Subscriber Snapshot

  • Male: 11%; Female: 89%
  • Age:
    • 25-54 years: 48%
    • 55-64 years: 31%
    • 65+ years: 20%
  • Gave to a non-church organization in the past year: 80%
  • Holds a position of responsibility at church: 69%


  • Attended or graduated college: 95%; Graduate degree: 36%
  • Self or spouse plan to continue education: 51%
  • Would consider taking online courses to finish a degree: 55%
  • Would consider taking online courses for personal enrichment: 58%
  • Counsels people on which college or seminary to attend: 51%

Habits & Purchasing Activities

  • Interested in taking an educational tour to the Holy Lands or Europe: 65%
  • Regularly uses a Study Bible: 72%; Bible apps: 64%; Online Bible/Bible software: 62%
  • Helps make purchasing decisions or recommendations for their church: 54%
• Specs