Church Management Update

These church leaders are responsible for purchasing decisions for their church’s tax, finance, risk management, safety, and facilities needs. They have been to college but also plan to continue his education, whether it is to complete a degree or simply personal enrichment. They give generously to non-church organizations and regularly use a variety of Bible study materials.

Subscribers: 16,000
Frequency: Twice Monthly

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Subscriber Snapshot

  • Male: 59%; Female: 41%
  • Age:
    • 25-54 years: 36%
    • 55-64 years: 40%
    • 65+ years: 24%
  • Gives financially to non-church organizations: 83%

Church Leadership & Decision Making

  • Holds a position of responsibility at church: 83%
  • Involved in church purchasing decisions: 79%

Education

  • Attended or graduated college: 96%
  • Graduate degree: 42%
  • Self or spouse plan to continue their education: 39%
  • Would consider taking online courses to complete a degree: 61%
  • Would consider taking online courses for personal enrichment: 56%

Habits & Purchasing Activities

  • Interested in educational tours to the Holy Lands or Europe: 67%
  • Regularly uses Study Bibles: 63%; Bible apps: 66%; Text/Reference or Devotional Bible: 57%
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