Richard Hammar’s Essential Reminders

This business administrator is highly involved in church purchasing decisions and wants to stay informed on the legal and tax trends that affect his church. He’s been to college and plans to continue his education, would consider online courses, and attends conferences. He purchases Christian books and Bibles and shops online.

E-Blast Subscribers: 8,000
Frequency: Weekly

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Subscriber Snapshot

  • Male: 57%; Female: 43%
  • Age:
    • 25-54 years: 34%
    • 55-64 years: 37%
    • 65+ years: 29%
  • Give financially to non-church organizations: 90%

Church Leadership & Decision Making

  • Holds a position of responsibility at church: 86%
  • Involved in church purchasing decisions: 85%

Education

  • Attended or graduated college: 95%
  • Would consider taking online courses: 91%

Habits & Purchasing Activities

  • Regularly uses Study Bibles: 65%; Bible apps: 61%; Text/reference or devotional Bibles: 50%
  • Interested in educational tours to the Holy Lands or Europe: 52%
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