CT Connection

This educated subscriber wants to stay up-to-date on the best resources for Biblical learning. They would consider doing this through a variety of routes, from online study materials to educational trips and tours. This subscriber often holds a position of leadership in their church, and gives generously each year to non-church ministries.

E-Blast Subscribers: 42,000
Frequency: Weekly

View e-newsletter sample here

Subscriber Snapshot

  • Male: 60%; Female: 40%
  • Age:
    • 25-54 years: 26%
    • 55-64 years: 34%
    • 65+ years: 38%
  • Gave financially to a non-church organization in the past year: 82%
  • Holds a position of responsibility in their church: 58%

Education

  • Attended or graduated college: 90%
  • Would consider taking an educational tour trip: 65%
  • Counseled people regarding which college or seminary/graduate school to attend: 60%
  • Would consider taking online courses to finish a degree: 47%

Habits & Purchasing Activities

  • Regularly uses Bible apps: 54%; Online Bible/software: 71%; Study Bible: 66%; Text/reference Bible: 40%
  • Makes purchasing decisions or recommendations for their church: 48%
  • Would consider taking online courses for personal enrichment: 59%
• Specs
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