CT Direct

This church leader values the news and latest content from Christianity Today. He’s highly educated and counsels students on college and seminary choices. He and his spouse are often interested in taking educational tours and enrolling in post-graduate classes for personal enrichment. He gives generously to non-church ministries and is a weekly volunteer at his church through activities.

E-Blast Subscribers: 28,000
Newsletter Frequency: Daily
E-Blast Frequency: Weekly

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Subscriber Snapshot

  • Male: 67%; Female: 33%
  • Age:
    • 55-64 years: 32%
    • 65+ years: 42%
  • Gave financially to a non-church organization in the past 12 months: 85%
  • Holds a position of responsibility in the church: 54%


  • Attended or graduated college: 97%; Graduate degree: 60%
  • Considering continuing classes for Seminary/graduate: 29%; Postgraduate: 31%; Non-degree classes: 44%
  • Would consider taking online courses for personal enrichment: 60%
  • Counsels students on which college or seminary/graduate school to attend: 57%

Habits & Purchasing Activities

  • Makes purchasing decisions and recommendations for their church: 53%
  • Interested in taking a Holy Land, Europe or Greece/Turkey/Rome tour: 66%
  • Regularly uses Bible apps: 55%; Study Bible: 67%; Text/reference Bible: 41%
• Specs