Leadership Weekly

This pastor is involved in purchasing decisions for his church. He’s well educated, attends conferences annually, plans to continue his formal education, and counsels students on college and seminary choices. He buys Christian books, music, and Bibles and makes online purchases.

Subscribers: 74,502
Frequency: Weekly

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Subscriber Snapshot

• Male: 61%; Female: 39%
• Average Age: 53.4 years
• 49% are between 30-54 years
• Married: 85%
• Average household income: $77,181
• Gives an average of $1,721 per year to non-church Christian organizations

Church Leadership & Decision Making

• Holds a position of responsibility at church: 89%; Clergy: 43%
• Involved in church purchasing decisions: 80%

Education

• Attended or graduated college: 97%; Graduate degree: 47%
• Self or spouse plan to continue education: 47%
• Would consider taking online courses: 90%
• Counsels people on which college or seminary to attend: 67%

Habits & Purchasing Activities

• Purchases Christian books: 97%; spends an average of $257 annually on 15 titles
• Owns a digital tablet or e-reader: 44%; reads e-books 2.1 hours per week
• Buys DVDs/videos: 66%; purchases an average of 9 DVDs/videos per year
• Makes Internet purchases: 97%; spends an average of $774 online annually
• Regularly uses Bible study and devotional materials: 86%
• Recommends specific Bible versions/translations: 82%
• Attends conferences: 88%