These intelligent subscribers are looking for an informed and educational perspective in their products and services. They often use a variety of Bible study materials, apps and software, and text/reference Bibles. They hold ministry responsibilities and are part of making purchasing decisions for the church. They give generously to non-church organizations each year. They are well educated and often looking to continue education for personal enrichment. They counsel students on their college choices as well.
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Habits & Purchasing Activities