CT Books

These intelligent subscribers are looking for an informed and educational perspective in their products and services. They often use a variety of Bible study materials, apps and software, and text/reference Bibles. They hold ministry responsibilities and are part of making purchasing decisions for the church. They give generously to non-church organizations each year. They are well educated and often looking to continue education for personal enrichment. They counsel students on their college choices as well.

Subscribers: 23,000
Frequency: Weekly

View sample e-newsletter here

Subscriber Snapshot

  • Male: 66%; Female: 34%
  • Age:
    • 55-64 years: 35%
    • 65+ years: 36%
  • Holds a position of responsibility at church: 56%
  • Make purchasing decisions and recommendations for their church: 50%

Education

  • Attended or graduated college: 97%; Graduate degree: 64%
  • Would continue education for personal enrichment: 62%
  • Would continue education to complete a graduate degree: 36%
  • Counsels students on which college to attend: 69%

Habits & Purchasing Activities

  • Gave to a non-church organization in the past year: 88%
  • Regularly uses Bible apps: 56%; Text/reference Bible: 44%; Study Bible: 68%
  • Interested in taking a Holy Lands Tour in the next 18 months: 27%
• Specs
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