Podcasts

Pre-Roll or Post-Roll: 

Make your organization the first thing our invested listeners hear about, and give them the final word.

Includes a maximum 40-word (15-20 second) spot that includes a mention of the sponsor, information about their offering, and a brief call to action. Also includes a link to your organization in the Q2L post on Christianity Today’s website.

 

Mid-Roll Interview:

This is an opportunity for our listeners to get to know your organization better and the needs it meets.

These engaging, informative 60-second interview segments are produced by CT Podcasts, hosted by Q2L host Morgan Lee, and are crafted to feel like extensions of the podcast rather than mere interruptions. Morgan interviews one guest associated with the organization or with the organization’s audience/users. That interview is used to create up to four ad spots in Q2L episodes, and will allow regular Q2L listeners to become intimately familiar with your offerings. These segments also include mention of the sponsor, information about their offering, and a brief call to action. This offering also includes a link to your organization in the Q2L post on Christianity Today’s website.

These interviews are not meant to directly sell the product so much as they are meant to explore a need the product meets OR explore an interesting story related to the product’s creation. As such, the ideal interview subjects would not be marketing people, spokespeople, or (typically) CEO’s, org leadership.

To listen to an example of a 60-second Mid-Roll, check out minute 15:45 in this episode.

 

Our Podcast

Each week the editors of Christianity Today go beyond hashtags and hot-takes and set aside time to explore the reality behind a major cultural event.

Listen to the Quick to Listen here

 

Audience

5,000-8,000 listens per episode

• 88% listen to most or all episodes
• 61% report buying something they heard about on a podcast ad
• 53% spend at least $132 annually on books and e-books
• 22% have an annual household income of $100,000 or more

Source: http://awesome.midroll.com/