MenOfIntegrity.net

MOInet Prodcut

This subscriber wants to build a consistent devotional life and is looking for materials that address real-life issues. He’s a professional that’s been to college, plans to continue his education, and would consider taking online courses. He buys Christian books and music, plus makes online purchases.

Monthly Page Views: 81,000
Monthly Unique Visitors: 19,000

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Visitor Snapshot

  • Male: 90%; Female: 10%
  • Average Age: 52.1 years
  • 57% are between 30-54 years
  • Married: 87%
  • Average household income: $83,109
  • Gives an average of $1,435 per year to non-church Christian organizations

Education

  • Attended or graduated college: 94%
  • Self or spouse plan to continue education: 40%
  • Would consider taking online courses: 90%
  • Counsels students on which college to attend: 55%

Habits & Purchasing Activities

  • Purchases Christian books: 90%; spends an average of $181 annually on 12 titles
  • Owns a digital tablet or e-reader: 36%; reads e-books 1.9 hours per week
  • Spends an average of $96 on 21 music CDs/downloads annually
  • Buys DVDs/videos: 66%; purchases an average of 9 DVDs/videos per year
  • Makes Internet purchases: 94%; spends an average of $643 online annually
  • Regularly uses Bible study and devotional materials: 87%
  • Attends conferences: 74%