Local Church Outreach

Connect with church ministry leaders looking for practical ideas and invaluable resources to help them reach out to their communities.

E-Blast Subscribers: 13,000
Frequency: Weekly

View sample e-newsletter here

Subscriber Snapshot

  • Male: 70%; Female: 30%
  • Age:
    • 25-54 years: 39%
    • 55-64 years: 35%
    • 65+ years: 24%
  • Married: 77%
  • Average household income: $66,862
  • Gives an average of $2,279 per year to non-church Christian organizations

Church Leadership & Decision Making

  • Holds a position of responsibility at church: 91%; Clergy: 41%
  • Involved in church purchasing decisions: 78%

Education

  • Attended or graduated college: 92%
  • Self or spouse plan to continue education: 46%
  • Would consider taking online courses: 83%
  • Counsels people on which college or seminary to attend: 61%

Habits & Purchasing Activities

  • Purchases Christian books: 89%; spends an average of $234 annually on 16 titles
  • Owns a digital tablet or e-reader: 76%; reads e-books 2.4 hours per week
  • Watches an average of 29 movies annually; 6 in the theater, 13 on DVD, 10 online
  • Makes Internet purchases: 91%; spends an average of $808 online annually
  • Regularly uses Bible study and devotional materials: 89%
  • Attends conferences: 82%
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