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Digital Specs

Prefer gif, .jpg, .png, rich media, HTML; standard 3rd party ad tags

Podcast Specs

Podcasts   |   Eblasts   |   General Banners   |   In-Banner Video Specifications   |   Native Ad Specifications

Podcast Specs

30-Second Pre-Roll or Post-Roll:

Please provide up to 75 words that you'd like read in the following format: "This paid message is from [product or organization]…” Be sure to include a call to action, ideally with a custom URL for your tracking purposes.


For example:


This paid message is from Christianity Today's Christian College Guide. Helping your kid figure out college feels like trying to solve a Rubik's Cube blindfolded. You want to help, but where do you start?


In this year’s Christian College Guide, you can explore over 250 Christian schools, learn one admission counselor’s red flags, and navigate the financial-aid maze.


View your free copy and help your child build a strong foundation for their future at MoreCT.com/CollegeGuide.


Per our podcast ad policy, please avoid any qualitative or comparative language (best, better, most, compelling, amazing, etc.) or any language that implies a blatant endorsement of the product from our podcasts (i.e. "You should visit ChristianityToday.com")
 

You can submit your pre-roll or post-roll script using this form.


Mid-Roll:

Please provide up to 150 words that you'd like read in the following format: "This paid message is from [product or organization]…” Be sure to include a call to action, ideally with a custom URL for your tracking purposes.


For example:


This paid message is from Christianity Today's Christian College Guide. Helping your kid figure out college feels like trying to solve a Rubik's Cube blindfolded. You want to help, but you're not sure where to start. Between optional SATs, the rise of online learning, and wide-ranging tuition, it's enough to confuse your family and cripple your decision-making.


Enter the Christian College Guide. The CCG is your ultimate guide to finding a perfect college fit. In this year’s issue, you can explore over 250 Christian schools, learn one admission counselor’s red flags, and navigate the financial-aid maze.


Trust us: your future grad will thank you. View your free copy and help your child build a strong foundation for their future at MoreCT.com/CollegeGuide. That's MoreCT.com/CollegeGuide.


Per our podcast ad policy, please avoid any qualitative or comparative language (best, better, most, compelling, amazing, etc.) or any language that implies a blatant endorsement of the product from our podcasts (i.e. "You should visit ChristianityToday.com")


You can submit your mid-roll script using this form.

Eblast Specs

You may submit a full HTML file along with images (Christianity Today will host the images on our server) or one static image with a URL. Christianity Today’s header and footer will be added to the eblast. Include your company name and/or logo within your ad for branding purposes and avoid any messaging in your eblast or the subject line that implies CT is asking subscribers to read your eblast. Please send HTML or image file and URL along with your preferred subject line to InternetAds@christianitytoday.com. Please include a subject line that does not use all caps or "Re:" as are often flagged as spam.

 

Size Specifications

  • Maximum width: 700px

  • Maximum height: Flexible, 600px-800px recommended

  • Maximum file size: 200kb (including images if sending an HTML file)

 

HTML Recommendations

  • Use table based layouts to ensure proper viewing across all platforms.

  • Use inline styles.

  • Validate your code: http://validator.w3.org.

  • Avoid background images as they do not always render properly across all email clients

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Publisher Picks Catalog Eblasts

Please submit your materials via our online form for your catalog eblasts by clicking the applicable link below: 

Publisher Picks for Summer Reading

Publisher Picks for Women

Publisher Picks for Church Leaders

​

General Banner Specs

Banner dimensions:

300×250 and 970×250 pixels

​

  • Maximum file size: 200kb

  • Maximum of three creative banners per media plan line item

  • Refer to your I.O. for your exact dimensions

  • Tested by designer across all major browsers and versions prior to submission

  • Compliant with all applicable laws, regulations, and principles, including the Self-Regulatory Program for Online Behavioral Advertising


Includes the following:

  • Encased in 1-pixel border (gray or black recommended, though any color that clearly distinguishes the ad from the content may be used)

  • URL link

  • Alternate text (optional): maximum 70 characters

  • Brand logo on 970x250 px banners


Not allowed:

  • ​Embedded URLs

  • Transparent background or design that blends into page content

  • Rapid “strobing” animation of any graphic, copy, or background element

  • Faux functionality

  • Containing harmful applications or malware, including ActiveX, viruses, exit pops

  • Cross domain scripting

  • Cookies set in unapproved domains

  • 4th party ad serving

  • Animated gifs for the 970×250 banner size

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Format: 

.gif, .jpg, .png, rich media, HTML; standard 3rd party ad tags
​

Art Deadline: 

Due 2 weeks prior to online publication date in full working order and compatible with all major browsers and platforms. (On-time launch is not guaranteed for materials received late). Subject to review and approval by Christianity Today, and any revisions will be the responsibility of the advertiser/agency.

 

Impressions Policy: 

Christianity Today is not responsible for lost impressions due to malfunction of ads housed on third-party servers or late receipt of ad materials. Christianity Today impressions reports are the reports of record.

 

Submitting Artwork: 

Send via email as attachment to: InternetAds@ChristianityToday.com or you can instead place the art on your website and send URL via email to the email address above.

In-Banner Video Specs

  • Unit Size: 300×250 pixels

  • Max Initial Load File Size: 200 KB

  • Host Initiated Sub-Load File Size: 300 KB

  • Frames per Second: Cannot exceed 24 fps

  • Video Play Options: Host-initiated, 30 seconds max

  • Host Initiated Video File Size: 2.2 MB file weight

  • Formats: MP4 (preferred), MOV, FLV, MPG, AVI and DV format, or audio in MP3, AAC, WAV, ASF, PCM, M4A or AIFF format.​

Newsletter Native Ad Specs

In order to better meet the needs of our clients and readers, we now have a team dedicated to creating your native newsletter ad placements. Based on the information you provide, we will create an ad that will resonate with our audience and drive our readers to engage with your CTA. You will have the opportunity to approve this text before it goes live. To begin this process, please complete this form.

Eblast Specs
Banner Specs
In-Banner Video
Native Ads
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