DIGITAL SPECIFICATIONS

Prefer gif, .jpg, .png, rich media, HTML; standard 3rd party ad tags

Podcast Ad Specifications:

​Pre-Roll or Post-Roll:

Please provide up to 40 words that you'd like read in the following format:

"This episode of Quick to Listen is brought to you by [product or organization], [description of product or company]. [Call to action]."

For example: "This episode of Quick to Listen is brought to you by Christianity Today, a global media ministry committed to gospel truth communicated with truth and love. For more information go to Christianitytoday.com."

Per our podcast-ad policy, please avoid any qualitative or comparative language (best, better, most, compelling, amazing, etc), or any language that implies a blatant endorsement of the product from our Q2L host reading the copy (i.e. "You should visit christianitytoday.com")


Mid-Roll Interview:

These engaging, informative 60-second interview segments are crafted by CT Creative Studio to feel like extensions of the podcast rather than mere interruptions.

Richard Clark, our Branded Content and Partnerships Manager, will contact you to start the process:

  1. He’ll learn your marketing goals

  2. Help you conceptualize the mid-roll

  3. Conduct and produce the interview

  4. Email you the final for approval

This interview can be used to create up to four ad spots in Quick to Listen episodes.

To listen to an example of a 60-second Mid-Roll, check out minute 17:30 in this episode.

 

For the intro/outro for the mid-roll, please provide up to 40 words that you'd like read in the following format:

 

"This episode of Quick to Listen is brought to you by [product or organization], [description of product or company]. [Call to action]."

For example: "This episode of Quick to Listen is brought to you by Christianity Today, a global media ministry committed to gospel truth communicated with truth and love. For more information go to Christianitytoday.com."

Per our podcast-ad policy, please avoid any qualitative or comparative language (best, better, most, compelling, amazing, etc), or any language that implies a blatant endorsement of the product from our Q2L host reading the copy (i.e. "You should visit christianitytoday.com")

 

Eblast Specifications

 

You may submit a full HTML file along with images (Christianity Today will host the images on our server) or one static image with a URL. Christianity Today’s header and footer will be added to the eblast. Please include your company name and/or logo within your ad for branding purposes. Please send HTML or image file and URL along with your preferred subject line to InternetAds@christianitytoday.com. Please include a subject line that does not use all caps or "Re:" as are often flagged as spam.

 

Size Specifications

  • Maximum width: 700px

  • Maximum height: Flexible, 600px-800px recommended

  • Maximum file size: 200kb (including images if sending an HTML file)

 

HTML Recommendations

  • Use table based layouts to ensure proper viewing across all platforms.

  • Use inline styles.

  • Validate your code: http://validator.w3.org.

  • Avoid background images as they do not always render properly across all email clients.

 

General Banner Specifications:

​Banner dimensions:

728×90,300×250, 600×150, 970×250

  • Maximum file size: 200kb

  • Maximum of three creative banners per media plan line item

  • Tested by designer across all major browsers and versions prior to submission

  • Compliant with all applicable laws, regulations, and principles, including the Self-Regulatory Program for Online Behavioral Advertising


Includes the following:

  • Encased in 1-pixel border (gray or black recommended, though any color that clearly distinguishes the ad from the content may be used)

  • URL link

  • Alternate text (optional): maximum 70 characters

  • Brand logo on 970x250 px banners


Not allowed:

  • ​Embedded URLs

  • Transparent background or design that blends into page content

  • Rapid “strobing” animation of any graphic, copy, or background element

  • Faux functionality

  • Containing harmful applications or malware, including ActiveX, viruses, exit pops

  • Cross domain scripting

  • Cookies set in unapproved domains

  • 4th party ad serving

  • Animated gifs for the 970×250 banner size

Format: 

.gif, .jpg, .png, rich media, HTML; standard 3rd party ad tags

Art Deadline: 

Due 2 weeks prior to online publication date in full working order and compatible with all major browsers and platforms. (On-time launch is not guaranteed for materials received late). Subject to review and approval by Christianity Today, and any revisions will be the responsibility of the advertiser/agency.

 

Impressions Policy: 

Christianity Today is not responsible for lost impressions due to malfunction of ads housed on third-party servers or late receipt of ad materials. Christianity Today impressions reports are the reports of record.

 

Submitting Artwork: 

Send via email as attachment to: InternetAds@ChristianityToday.com and ChristianityToday@YourBOW.com, or you can instead place the art on your website and send URL via email to both email addresses.

 

Mobile Banner Specifications:

 

Mobile banner dimensions:

320×50 (no Rich Media or HTML); maximum file size: 50kb


Mobile interstitial banner dimensions:

300×250; .jpg, .gif, .png (no rich media or HTML); Maximum file size: 200kb

Regional School Spotlight Banner Specifications:

 

  • Image: 300×169 pixels

  • Title: 40 characters maximum – spaces included (If nothing is given, school name will automatically be used)

  • Deck: Text provided by school (250 characters maximum – spaces included)

  • Click-thru URL


In-Banner Video Specifications:

 

  • Unit Size: 300×250 pixels

  • Max Initial Load File Size: 200 KB

  • Host Initiated Sub-Load File Size: 300 KB

  • Frames per Second: Cannot exceed 24 fps

  • Video Play Options: Host-initiated, 30 seconds max

  • Host Initiated Video File Size: 2.2 MB file weight

  • Formats: MP4 (preferred), MOV, FLV, MPG, AVI and DV format, or audio in MP3, AAC, WAV, ASF, PCM, M4A or AIFF format.​

Newsletter Banner Ad Specifications:

 

​Art Deadline:

Due 2 weeks prior to publication date in full working order and compatible with all major browsers and platforms. (On-time launch is not guaranteed for materials received late). Subject to review and approval by Christianity Today, and any revisions will be the responsibility of the advertiser/agency.

 

Submitting Artwork:

Send via email as attachment to: InternetAds@ChristianityToday.com and ChristianityToday@YourBOW.com, or you can instead place the art on your website and send URL via email to both email addresses.

  • Size: 600×150 px, max file size: 40kb (This size will deliver on both desktop and mobile.)

  • Static .gif or .jpg (non-animated)

  • Banners must be encased in a 1 pixel border (gray or black recommended, though any color that clearly distinguishes the ad from the content may be used)

  • Include URL for linking (no embedded URLs)

  • Include alt text – maximum 70 characters

 


Native Ad Specifications:

 

  • Title Text: maximum of 50 characters, including spaces.

  • Body Text: maximum of 200 characters, including spaces.

  • Static image: provide a 220×123 pixel image. The file should be a jpg, png, or gif no larger than 100kb.

  • Click URL: (can be any length) preferably leading to an article, blog or other media content.

CONTACT US

For more information or to speak to an account executive:
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Over the phone or online:

CTads@ChristianityToday.com

630-260-6202

465 Gundersen Drive

Carol Stream, IL 60189