Managing Church Risk

These church ministry workers are involved in church purchasing decisions and are looking for tools to help evaluate and improve the financial, legal, and physical safety of their church. They regularly use a variety of online and print study materials for their Bible education, and give generously to non-church organizations each year.

E-Blast Subscribers: 11,000
Frequency: Twice Monthly

View e-newsletter sample here

Subscriber Snapshot

  • Male: 55%; Female: 45%
  • Age:
    • 25-54 years: 35%
    • 55-64 years: 43%
    • 65+ years: 23%
  • Gives financially to non-church organizations: 86%

Church Leadership & Decision Making

  • Holds a position of responsibility at church: 86%
  • Currently a church business administrator: 37%
  • Involved in church purchasing decisions or recommendations: 74%

Education

  • Attended or graduated college: 97%
  • Graduate degree: 43%
  • Would consider taking online courses to complete a degree: 66%
  • Would consider taking online courses for personal enrichment: 63%

Habits & Purchasing Activities

  • Regularly uses Study Bibles: 64%; Bible apps: 65%; Online Bible/Bible software: 54%
  • Interested in taking an educational tour to the Holy Lands or Europe: 52%
• Specs
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