Advertising Policies

Advertising Policies

Volume Discounts. An advertiser’s discount level will be determined based on the gross dollar volume for which they contract or commit at the commencement of their contract year. All published advertising rates are considered gross rates. An advertiser’s gross dollar volume will be computed based on the total of all advertising placed at published rates. Any advertising not billed at published rates (i.e. remnant pricing) will not be included in an advertiser’s gross dollar volume.

Variances from Contract Commitments. At the point that an advertiser’s gross dollar volume exceeds the level at which they contracted or committed, the advertiser will qualify for a higher discount per the discount schedule. However, the higher discount shall not be applied retroactively to any advertising placed by the advertiser. If an advertiser’s gross dollar volume does not reach the level at which they contracted or committed, the advertiser will be billed for the difference between the discount for which they contracted/committed and the discount which they earned on the advertising which they placed.

Delivery of Ad Materials

For print ads, you can upload your files directly to Christianity Today’s Advertising Dropbox

Please note: in order to correctly process your ad, we require certain information. Please use the message area on the dropbox page to identify your advertisement submission with the following:
• Publication and issue (example: Leadership Fall 2011)
• Advertiser name
• Contact name and phone number

For online ads, please send your files as attachments in an email to:

Rejection. Any advertisement placed in Christianity Today’s family of magazines and on the Christianity Today internet site must 1) be consistent with the Christianity Today corporate Mission Statement and Statement of Faith, 2) comply will all applicable federal, state, and local laws and regulations, and 3) have no political agenda. Christianity Today reserves the right to reject any advertisement at any time. Christianity Today is not liable for any costs relative to an advertisement that has been rejected.

Indemnification. In consideration of publication of an advertisement, the advertiser and the agency, jointly and severally, will indemnify and hold harmless Christianity Today, its officers, agents, and employees against expenses (including legal fees) and losses resulting from the publication of the contents of the advertisement, including without limitation, claims or suits for libel, violation of right of privacy, copyright infringement, or plagiarism.

The publisher is not responsible for errors in key numbers, advertiser index or coupon back up.

Rate Changes. Christianity Today reserves the right to change rates without advance notice. However, rates for promotional placements within a signed contract shall remain unchanged.

Restrictions. Any attempt to simulate the publication’s format is not permitted. The publisher reserves the right to place the word “Advertisement” with copy that, in the publisher’s opinion, resembles editorial matter.

Return Policy. Unless instructed otherwise, ad material will be discarded after 12 months.

Special Positions. Positions can be guaranteed only after consulting with your Account Executive as to availability. Guaranteed preferred position charge: Ten percent (10%) additional over space and color charges.

Special Sections. When Christianity Today is responsible for production of the ad, Christianity Today reserves the right to edit copy submitted for length and consistency of style within the section. Christianity Today cannot offer individual designs. We request that advertisers submit materials by closing date. Christianity Today must receive ALL materials no later than one week after closing date of the issue in which that special section will appear.

First Right of Refusal. To retain a paid cover position or any other paid special position from prior year, advertiser must have a current contract for the position(s) signed 60 days before ad closing.

Inserts. Please refer to our Specifications Guide.

Report of Record. Christianity Today impression reports for online ads are the report of record.

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