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Sending out promotional emails can be a tricky task. Appealing to the audience and capturing as many clicks as possible requires careful thought and testing. Try some of these simple tips to improve your open and click-through rates and effectively… more
Each spring, the Evangelical Press Association caps off its annual convention by honoring winners of their Awards of Excellence and Higher Goals Awards, honoring excellence in overall publication quality and for achievements in individual editorial and design categories. At this year’s gathering in… more
As an editor, I certainly believe that language is powerful. The right words, in the right order (with the right punctuation, of course) can truly inspire people to do all kinds of things. One of the most powerful ways marketers… more