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Christianity Today recently made some strategic changes to our “women’s brands” in order to create a unified site for women’s content. CT Women, our new place to highlight writing by Christian women, officially went live in late September. Combining the… more
I have been working as an advertising account executive for over 17 years, and over that time a lot has changed. Marketing budgets have shrunk, while both the availability of advertising options for marketers and performance expectations for each marketing campaign from upper… more
Advertising has plenty of tried and true mantras—”you have to spend money to make money,” or, “make them an offer they can’t refuse”—but there is an important truth that all these popular tips and tricks aren’t quite grasping: people are aching for story! So how… more